Graduate business Figly finds success at London markets News

London Met graduate Evelina Sarupiciute sees sales success at London markets with new jewellery business Figly

Date: 1 October 2024

Since taking part in Makers Market in December 2023, London Met graduate Evelina Sarupiciute has successfully launched Figly, a hypoallergenic jewellery brand offering handmade, eco-friendly pieces crafted from natural pearls and semi-precious stones.

As Evelina has continued to grow the business, Figly jewellery can be found at some of London's best markets including Spitalfields, Upmarket, Backyard Market, and Greenwich Peninsula.

The Student Enterprise team, who run Makers Market, support students and graduates to set up businesses, and launch freelance careers recently caught up with Evelina to hear how Figly is going, her design inspirations, her experiences taking part in Makers Market and studying at London Metropolitan University. 

Tell us about Figly – What does the business offer and why is it unique?
Figly is a hypoallergenic jewellery brand that offers handmade, eco-friendly pieces crafted from natural pearls and semi-precious stones. Everything is plastic-free and packaged in sustainable materials such as paper, hemp, or cotton bags. What makes Figly unique is the personal care that goes into every design - it's not just about aesthetics, but also ensuring the jewellery is safe for sensitive skin while being environmentally conscious.

Where did the idea for Figly come from?
Figly was born out of my own journey to find high quality jewellery that wouldn’t irritate my sensitive skin. I found that most metals caused reactions, and while solid gold was an option, it wasn’t always affordable. After trying high street brands that didn’t retain their quality, I began researching materials and designing my own pieces. What started as a solution to my own problem eventually grew into a passion project that’s now become a business.

It’s been great to see you continuing to sell at markets across London – how’s it been going?
Selling at markets has been an incredible experience! Of course, some days are better than others, but that’s all part of the journey. I focus primarily on markets that support makers and designers, as they align with the ethos of my brand.

What are some of the best things about selling at in-person markets?
There’s something so special about selling in person. Customers can pick up the pieces, feel the materials and if you love it – you keep it! It’s also a wonderful way to meet new people, both customers and fellow creatives. The sense of community is strong, and I’ve made some like-minded friends along the way. Being part of such a supportive network is one of the best parts of what I do.

What inspires you as a designer-maker?
I find inspiration in organic shapes, natural materials, and beautiful colours that feel timeless yet fresh. Comfort is key - every piece I design is something I’d wear myself, ensuring that it not only looks good but feels good too.

I follow my gut instinct when designing. If something feels right, I go with it. I initially focused on creating pieces in gold, but after receiving feedback from customers, I expanded the collection to include options for silver wearers to ensure everyone can find something they love. Inclusivity is very important to me - everyone deserves to find something for themselves.

How was your experience taking part in last years Makers Market?
I saw Makers Market as the perfect opportunity to test my designs and see how well they were received by the public. Since the market covered the cost of a stall, I was able to participate without the worry of a financial loss, which made it feel less daunting. The experience was incredibly positive - I received great feedback, and it was such a proud moment for me. It was my first market, and to have it go so well was both thrilling and affirming.

The Makers Market bootcamp allowed me to connect with other makers, which was encouraging. Hearing about others' journeys and learning what to expect from the market helped me feel more prepared for the big day.

What were the best things you learned through taking part in Makers Market?
The Student Enterprise team provided us with the stall dimensions in advance, which was invaluable. I was able to set up a mock stall at home, carefully plan the layout, and figure out the best way to display my pieces. This preparation allowed me to focus more on engaging with customers on the day, which made a big difference.

What are your hopes for the future of Figly?
I have a few exciting ideas for Figly’s future that I’m eager to explore, but I don’t want to reveal everything just yet - stay tuned if you’re an advocate for body positivity! In the next few years, I’d love to see Figly continue to grow, reaching more people who are looking for jewellery that’s both beautiful and kind to their skin.

If you would like to stay updated with the business and their future markets appearances, follow Figly on Instagram or visit the figly website to shop online.