Guildhall School of Business and Law staff profiles content store_hidden Abu Naser Our staff

Dr. M. Abu Naser is currently an Associate Professor at London Metropolitan University and serves as an editor and reviewer for various academic journals. He is also a member of the Harvard Business Review Advisory Board and has been invited to deliver keynote speeches at numerous academic and non-academic conferences.

Dr. Naser began his academic career at London Metropolitan University in 2003, initially as a consultant, and progressed to the role of lecturer by 2005. His impact extends beyond London Met to include collaborations with esteemed institutions worldwide, including the University of London. Before joining academia, Dr. Naser held managerial roles in prominent organizations such as Ford, Granada, Tesco, Command Software Systems, and Corona IT. He notably served as Managing Director at a multinational firm. As a business consultant, he played a critical role in turning around a financially struggling company, guiding it to profitability through successful ventures and direct sales on both national and international levels. Dr. Naser also demonstrated skill in generating third-stream income by working closely with international recruitment teams. His strategic initiatives, including setting up offices and delegating tasks to student recruitment agencies, have significantly boosted international student enrollment. This effort has enhanced the global reach of academic programs and fostered cultural exchange within the academic community.

Dr. Naser has an outstanding research background and employs innovative approaches in teaching and curriculum design. He has taught more than 14,000 students at London Metropolitan University and other leading research-focused universities in the UK. His expertise spans a wide range of subjects, including economics, strategic management, accounting and finance, and management information systems (MIS). Alongside his teaching duties, Dr. Naser plays an active role in supervising the academic progress of both PhD candidates and professional doctoral students.

Publications/Conference papers:

• Naser, M. (2011) ‘Microfinance and the elimination of poverty’, Faculty of Economics, University of Banja Luka, Bosnia and Herzegovina.
• Naser, M. (2012) ‘Creativity and Microfinance, 2nd Organisation Governance Conference – Rabat, Morocco.
• Naser, M. (2013) Practical Wisdom Conference – USA, New Haven, Yale University.
• Naser, M. (2014) ‘Motivation and Microfinance, 4nd Organisation Governance Conference, Bucharest University of Economic Studies – Bucharest, Romania.
• Naser, M. & Crowther, D. (2015) ‘Microfinance and Women empowerment, 5th Organisation Governance & 14th CSR Conference, Kirklareli University, Turkey.
• Naser, M. & Crowther, D. (2016) ‘Microfinance and Women Empowerment’ Corporate Responsibility and Stakeholding Developments in Corporate Governance and Responsibility, Volume 10, 5168 by Emerald Group Publishing Limited. ISSN: 2043-0523/ doi:10.1108/S2043-052320160000010004.
• Naser, M. (2016) ‘Crypto currency and Microfinance 6th Organisation Governance & 15th CSR Conference, Federation University, Melbourne, Australia. ISSN- 2048-0806.
• Naser, M. (2016) "The impact of Brexit on foreign investment in the UK" November 2016, Tokyo. Invitation and sponsorship from German Chamber of Commerce. Presentation delivered to Japanese investors.
• Naser, M., Moyeen, A., Kamal ,S. and Yousuf, M. (2017) ‘A Content analysis of CSR Research in Hotel Industry’ 7th Organisation Governance & 16th CSR Conference, University of Derby, Buxton, UK.
• Naser, M. (2018) ‘Major technologies and its effect on transformation of financial services’ 8th Organisation Governance & 17th CSR Conference, Garden City University, Bangalore, India.
• Linden, H. and Naser, M. (2018) ‘(Re)presenting Sweden as a Sustainable Tourism Destination: National and Regional Branding Strategies’ 8th Organisation Governance & 17th CSR Conference, Garden City University, Bangalore , India.
• Muntianu, E. and Naser, M. (2018) ‘Tiles and ceramics – personal signatures of brand image’ 8th Organisation Governance & 17th CSR Conference, Garden City University, Bangalore , India.
• Naser, M. and Muntianu, M.(2018)  ‘The impact of the zero-hours contracts on social inclusion of Romanian migrants in London’ 8th Organisation Governance & 17th CSR Conference, Garden City University, Bangalore , India.
• Naser, M. and Modog, L. (2018) ‘The impact of substantial cuts in police budgets in the UK’ 8th Organisation Governance & 17th CSR Conference, Garden City University, Bangalore, India.
• Naser, M. (2019) ‘Major technologies and its effect on transformation of decision-making process’ 9th Organisation Governance & 18th CSR Conference, Polytechnic Institute of Cávado and Ave, Portugal. ISSN:2048-0806.
• Naser, M. (2019) ‘Adaptation to the digital age, challenges and its impact on microfinance’ 9th Organisation Governance & 18th CSR Conference, Polytechnic Institute of Cávado and Ave, Barcelos, Portugal. ISSN: 2048-0806.
• Segura, L., Abreu, R. & Naser, M.  (2019) 'Women in board and earnings management' 10th International Conference on Governance and Accountability (ICGA), University of Bergen, Norway.
• Jenefa, L., Kadyan, J. & Naser, M. (2019) ‘Customer Satisfaction towards Digital Advertisement on Consumer Goods’ History Research Journal; ISSN 0976-5425; Vol-5-Issue-6-Nov-Dec-2019; Page nos. 2634 to 2641; UGC Care Listed international multidisciplinary peer reviewed journal.
• Jenefa, L., Kadyan, J. & Naser, M. (2019) 'An empirical study on Occupational Stress and Coping Strategies. (OB&HRM)’ A Journal Of Composition Theory; UGC listed journal; Impact Factor 5.7; ISSN: 0731-6755; Volume XII, Issue XII, Dec  2019; Page nos. 1150 to 1162;
• Kadyan, J. & Naser, M. (2020)  ‘Corporate Social Responsibility initiatives by top ten profit making CPSE’s- Central Public Sector Enterprises of India’ 11th International Conference on Governance Fraud Ethics and CSR, London Metropolitan University, London, UK.
• Naser, M. & Muntianu, M (2020) ‘EU and COVID-19 Recovery Fund Plan” 11th International Conference on Governance Fraud Ethics and CSR, London Metropolitan University, London, UK.
• Mamede, S., Segura, L., Formigoni, H. & Naser, M. (2020) ‘Corruption Index in Brazil: perception and implications’ , 11th International Conference on Governance Fraud Ethics and CSR, London Metropolitan University, London, UK.
• Naser, M. & Zaman, M (2020) ‘Artificial Intelligence and Big Data: Impediments to Fraud in Social Entrepreneurship Using Participative Social Governance ‘ 11th International Conference on Governance Fraud Ethics and CSR, London Metropolitan University, London, UK.
• Segura, L., Mamede, S., Formigoni, H. and Naser, M. (2020) ‘Women in board and earnings management: is there an ethical issue?’ 11th International Women & Business Conference, London Metropolitan University, London, UK.
• Jenefa, L., Sobti, R., Kadyan, J. & Naser, M. (2021) “Impact of Consumer intention and new revolution towards Online Consumer Buying Behaviour during Covid-19 Pandemic”. Vol 12 Issue 10, ISSN 2250 – 1959.
• Kadyan, J. & Naser, M., (2021) Analysis of CSR- Corporate Social Responsibility spending preferences by the CPSE's - Central Public Sector Enterprises in India.
• Segura, L., Vasconcelos, A., Re, L., Naser, M. (2021) “Socioemotional Wealth in Family Business: a case study in Brazil”.
• Naser, M. et al (2021) “Economic Freedom and Performance: Does economic regulation affect the company’s performance?”
• Johari, R., Naser, M. (2021) “The influences of internal control, political power and ethical concerns on procurement fraud occurrences: Malaysian evidence”.
• Khan, S., Naser, M. (2021) “Empirical study of capital asset pricing model: A case study of oil and gas sector of Pakistan”
• Kadyan, J., Jenefa, L., Sobti, R., & Naser, M. (2021) “Analytical Review of Direct Taxation in India” Vol 12 Issue 9, ISSN 2250 – 1959.
• Liu, J., & Naser, M. (2022) “Financial Inclusion, performance & Bank Risk” International Conference on Education for Sustainable Development (ICESD), Mackenzie University.
• Kadyan, J., Kadyan, S., & Naser, M. (2022) “Restructuring & Consolidation of Higher Education Institutions in India Through National Education Policy” International Conference on Education for Sustainable Development (ICESD), Mackenzie University.
• Khan, S., & Naser, M. (2022) “Measuring Value at Risk of PSE-100 Index of Pakistan Stock Exchange” International Conference on Education for Sustainable Development (ICESD), Mackenzie University.
• Silva, C., Segura, L., & Naser, M. (2022) “Higher Education degree: How can I choose it” International Conference on Education for Sustainable Development (ICESD), Mackenzie University,
• Naser, M., Segura, L., & Abreu, R.  (2023) “The influence of AI on the Accounting and Finance sector and its implications” 10th Organisation Governance Conference, Bucharest University of Economic Studies- Bucharest, Romania.
• Liu, J.; Naser,M.A; (2024) “ Investigating the Interplay of Financial Inclusion with Bank   Performance and Risk” the 10th International Conference on CSR, Sustainability, Ethics, and Governance in Sibiu.
  
• Naser,M.A; Liu, J.;Segura,L.C.;(2024) “Understanding the Challenges and Risks of an Inefficient Loan Supply System in Financial Development” the 10th International Conference on CSR, Sustainability, Ethics, and Governance in Sibiu.
• Naser,M.A. (2024) “The Impact of Generative AI Models on Higher Education: Empowering or   Hindering Academic Advancements?” Chartered Institute of Professional Certifications, Conference, London, UK.
• Naser,M.A.; Segura,L.C.;  Abreu, R.; Perez-Lopez, J.A.(2024) “ESG Dimensions and Corporate Value: Insights for Sustainable Investments. Sustainability” Sustainability: Which Way Now? Conference, London Metropolitan University, London, UK.
• Liu, J; Khafagy.A; Naser,A.;Hills.S; (2024) “Sustainable Financial Inclusion: The Determinants of Savings Mobilization and Behaviour” Sustainability: Which Way Now? Conference, London Metropolitan University, London, UK.
• Segura, L.C.; Naser, M.A.; Abreu, R.; Perez-Lopez, J.A. ESG Dimensions and Corporate Value: Insights for Sustainable Investments. Sustainability 2024, 16

Dr. Naser has a proven track record of managing academic partnerships both domestically and internationally. His expertise extends beyond academia, as evidenced by his successful consulting engagements with private and government organizations. One notable achievement was his turnaround of a struggling company. Through strategic initiatives in international development, direct sales, and innovative ventures, he transformed it into a profitable enterprise. This success led to an invitation to consult for Japanese investors, facilitated by the German Chamber of Commerce.