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Dr Adrian Guachalla Gutierrez

Dr Adrian Guachalla SFHEA is a Lecturer in Tourism and Creative Enterprise at the Guildhall School of Business and Law.

Adrian holds a PhD in Tourism Management and spent several years working in the hospitality industry which led to a career in teaching, He is now a Lecturer in Tourism and Creative Enterprise at London Metropolitan University. 

He was awarded a Doctorate in Tourism Management by the University of Westminster upon completion of his PhD research which focused on the Royal Opera House and its role in the perception and experience of Covent Garden. This study has richly informed his lecturing practice and has been disseminated in a variety of academic platforms.

 

Adrian’s teaching is rooted in several years working in the hospitality and tourism industries as a Visitor Experience Hospitality Agent at the Royal Opera House and in events management/student services as a Resident Advisor at International Students House in London.

Before joining London Metropolitan University, he served as Course Leader and Subject Lead in tourism and hospitality at Buckinghamshire New University. Prior to this, he developed and led academic programmes in festivals and events management at Middlesex University at undergraduate and postgraduate levels. Other roles in Higher Education include a Senior lecturing role at Canterbury Christ Church University and teaching tourism and events at the University of Westminster.

He is currently leading the following modules:

LT7011 Project and Quality Management for Events, Leisure and Tourism

LT5090 Cities, Tourism and Eventfulness

LT4057 Event Planning and Management

Adrian has been extensively involved in supporting student employability and published research on the best approaches to provide students with the most ample set of skills and tools to secure the jobs they wish to pursue. 

His PhD thesis yielded four journal publications and a book chapter on cultural tourism. Following this, he developed an interest in culinary tourism which resulted in two journal articles followed by publications on heritage tourism. 

He is a regular speaker at international conferences on tourism studies to further engage the wider academic community with his research. In addition, he represents London Metropolitan University at the Association for Tourism and Leisure Research and Education (ATLAS) as a Special Interest Group coordinator of the heritage tourism study group.

 

Journals
 
Guachalla, A. (2023) Opera as personal heritage in tourism. Journal of Leisure Research. 55 (1) Pp 95-115 https://doi.org/10.1080/00222216.2023.2193185
 
Guachalla, A. (2022) Hospitality futures: Towards a sustainable, healthier and ethical way of catering. Hospitality & Society. 12(3). Pp 247-263 https://doi.org/10.1386/hosp_00054_7
 
Guachalla, A. (2021) Cultural capital and destination image: Insights from the Opera House tourist. International Journal of Tourism Cities. 7(2) Pp 511-528 https://doi.org/10.1108/IJTC-08-2020-0161
 
Guachalla, A. (2021) Plant-based diets and destination image: A holistic approach. Journal of Tourism and Cultural Change. 20(1-2). Pp 157-176 https://doi.org/10.1080/14766825.2021.1876717
 
Guachalla, A. and Gledhill, M. (2019) Co-creating learning experiences to support student employability in travel and tourism. Journal of Hospitality, Leisure, Sport and Tourism Education, 25. P. 100210 https://doi.org/10.1016/j.jhlste.2019.100210
 
Guachalla A. (2017) The Royal Opera House and Covent Garden: A symbiotic and complex touristic relationship. Tourism & Hospitality Research (19.2). Pp 225 – 237 https://doi.org/10.1177/1467358417738309
 
Guachalla A. (2017) Social inclusion and audience development at the Royal Opera House: a tourist perspective. International Journal of Culture, Tourism and Hospitality Research (11)3. Pp 436-449 https://doi.org/10.1108/IJCTHR-07-2016-0071
 
Guachalla A. (2016) Perception and experience of urban areas for cultural tourism. A social constructivist approach in Covent Garden. Tourism & Hospitality Research (18) 3. Pp 297-308 https://doi.org/10.1177/1467358416646820
 
Guachalla A. (2013) The role of cultural flagships in the perception and experience of urban areas for tourism and culture. Case Study: The Royal Opera House in Covent Garden. European Journal of Tourism Research (6)1. Pp 83-87
 
 
Books
 
Guachalla A. (2015) Performing tourists and the role of co-tourism in the perception and experience of Covent Garden. In: Slater A. and Wood E. (eds.) The Festival & Event Experience. London: Leisure Studies Association. Pp 19 – 33 https://repository.canterbury.ac.uk/item/97q05/performing-tourists-and-the-role-of-co-tourism-in-the-perception-and-experience-of-covent-garden
 
 
Working Paper
 
Warnock-Smith D., Wolski U., Guachalla A. and Gledhill M. (2025) Student perceptions and prospects on employability in a post-COVID19 working environment: the case of Heathrow Airport. Submitting to the Journal of Education and Training.
 
 
Conference Proceedings
 
Guachalla, A. (2024) Understanding the Musical Tourist: Opera, Personal Heritage and Tourism. In: ATLAS Association for Tourism and Leisure Education and Research: Navigating the Future. In collaboration with Breda University of Applied Sciences. Breda, Netherlands. 25th – 28th June 2024
 
 
Guachalla, A. (2024) Personal Musical Heritage and Destination Image: Written Narratives from the Opera House Tourist. In: Cultural Sustainable Tourism (CST) – 6th Edition. Universidade da Maia in collaboration with the Spanish Assembly of Tourism Deans.  28th – 30th May 2024
 
Guachalla, A. (2023) Cultural consumption of performing arts through the pandemic: How Opera Houses and their tourists coped. In: ICOT2023 Annual Conference Innovative Sustainable Practices in Travel and Tourism: Recovery and Resilience. International Association for Tourism Policy (IATOUR) in collaboration with Middlesex University and the European University Cyprus. Nicosia, Cyprus. 21st – 23rd June 2023
 
Guachalla, A. (2022) Positive Destination Image Building: The Power of Diet. In: ICOT2022 Annual Conference Back To The Future: Reconfiguring The Travel Industry? International Association for Tourism Policy (IATOUR) in collaboration with Middlesex University Rethymnon, Crete. 22nd – 25th June 2023
 
Guachalla, A. (2021) Food and Sustainable Tourism Development: Environmental, Health and Ethical Perspectives. In: 3rd Tourist Conference. Sustainable Tourism: Shaping a Better Future, [Online] Kasetsart University Thailand. 3rd – 4th February 2021
 
Guachalla, A. (2019) Approaching the kind tourist: Planet, animals and us in the world of culinary tourism. In: 9th International Conference on Tourism. International Association for Tourism, Universidade Catolica Portuguesa. Portugal. 26th – 28th June 2019
 
Guachalla, A. (2018) Beyond Cognitive Dissonance: Sustainability and kindness in the travel experience. 3rd International Conference on Tourism & Leisure Studies. Tourism and Leisure Studies Research Network Universidad de Las Palmas de Gran Canaria, Tides Research Center and EU Turismo de Lanzarote. Canary Islands. 17th – 18th May 2018
 
Guachalla, A. (2017) The Royal Opera House and Covent Garden: A symbiotic and complex touristic relationship. 3rd International Tourism and Hospitality Management Conference. Department of Geography, University of Sarajevo; University of Novi Sad; Kocaeli University; Mugla Sıtkı Kocman University and Europe Congress. Belgrade 13th – 17th September 2017
 
Guachalla, A. (2016) The Opera House Tourist: Insights from London’s Covent Garden. International Conference on Tourism: New Challenges and Boundaries in Tourism: Policies, Innovations and Strategies. International Association for Tourism Policy (IATOUR) in collaboration with Middlesex University, Universita Degli Studi Di Napoli Federico II, and Universita Degli Studi Di Palermo. Naples, Italy. 29th – 1st July 2016
 
Guachalla, A. (2015) An Opera House re-imagined: Social Inclusion & Audience Development at London’s Royal Opera House. Annual European Council on Hotel, Restaurant & Institutional Education conference EuroCHRIE in collaboration with Manchester Metropolitan University. Manchester, United Kingdom. 15th – 17th October 2015
 
Guachalla, A. (2015) Mapping the pieces of an employed graduate: An experiential approach to supporting student employability in travel and tourism courses.Association of Business School’s Learning, Teaching and Student Experience Conference. York, United Kinddom. 29th – 30th April 2015
 
Guachalla, A. (2014) Co-creating futures: The journey towards employment in air travel and tourism. Association for Tourism in Higher Education Annual Conference – Co-creation in Tourism Teaching & Learning. The Royal Society of Edinburgh. Edinburg, United Kingdom. 4th – 5th December 2014
 
Guachalla, A. (2013) The influence of social constructivism and cultural distance in the tourist’s perception and experience of urban areas for tourism and culture. The case of Covent Garden in London. Second International Conference on Emerging Research Paradigms in Business and Social Sciences. Middlesex University Dubai. Dubai, United Arab Emirates. 26th – 28th November 2013
 
Guachalla, A. (2013) Understanding the role of the tourist’s performance in the perception and experience of urban precincts: The case of Covent Garden in London. The Festival & Event Experience Conference. Leisure Studies Association in collaboration with Middlesex University. London, United Kingdom. 22nd November 2013
 
Guachalla, A. (2009) Cultural flagships and their role in the perception and experience of urban areas for tourism and culture: A conceptual framework. Exploring Tourism III: Issues in PhD Research Conference. Christel DeHaan Tourism & Travel Research Institute. Nottingham University Business School. Nottingham, United Kingdom. 1st – 2nd July 2009
 
Guachalla, A. (2009) The Royal Opera House and Covent Garden: Exploring their relationship using qualitative data collection methods. Understanding Places. PhD Research Conference. School of Architecture and the Built Environment. University of Westminster. London, United Kingdom. 6th July 2009
 
 
Peer Review in Academic Journals
 
Hospitality & Society
 
Journal of Tourism and Cultural Change
 
International Journal of Tourism Cities
 
Journal of Hospitality and Tourism Insights
 
International Journal of Hospitality & Tourism Administration
 
Tourism Management
 
International Journal of Culture, Tourism and Hospitality Research
 
Latin American Research Review

Adrian was awarded a scholarship to pursue an MA in Tourism Management leading to a fully funded research grant to pursue and file his PhD at the University of Westminster's School of Architecture and the Built Environment.

Adrian is currently an External Examiner for Teesside University's tourism degrees and also acted as External Examiner for Southampton Solent University, Middlesex University and Bournemouth University’s International College tourism and hospitality programmes.

Adrian was Buckinghamshire New University’s first academic to be awarded Senior Fellowship of the Higher Education Academy.

Dr Adrian Guachalla SFHEA
Lecturer in Tourism and Creative Enterprise
a.guachalla@londonmet.ac.uk