Giovanni is an accomplished academic with over 15 years of experience in the fashion industry, specialising in product personalisation, particularly in luxury tailoring, and corporate training. With nearly ten years of university teaching experience, he has also delivered corporate training programs for leading fashion companies across 20 countries, spanning Asia-Pacific, Europe, and the Middle East. Giovanni was awarded Senior Fellowship (SFHEA) in Higher Education in February 2024.

More about Giovanni L. Bordone
Giovanni specialises in fashion marketing and business, luxury management, and innovation within the fashion industry. He has also led modules on corporate strategy, buying, merchandising, micro and macroeconomics, product personalisation, and various courses within MBA programmes, equipping students with the skills and knowledge required to thrive in the dynamic and fast-evolving fashion business landscape.
He teaches on the following modules:
- Culture, Media and Society (L4)
- Leading Innovation in Fashion (L6)
- Online Fashion Retail (L6)
- Retail Design, Buying and Merchandising (L7)
Giovanni's research primarily focuses on fashion personalisation and production on demand, exploring innovative approaches to tailoring, consumer behaviour, and the integration of digitalisation within the fashion supply chain. His work aims to contribute to advancing knowledge in sustainable and customisable fashion production.
- Member of the Board of Advisors of the The Time Capsule Project
- Alumni Advisory Board Member for the East London University
- Member of the Advisory Board for the School of Arts and Creative Industries East London University
- The Global State of Fashion Personalisation in 2024: Market Segmentation, Trends, and Geographical Insights
- Switching to Personalised Fashion: Key Influences on Consumer Willingness and Acceptance in the UK
- Mass personalisation in the fashion industry: A comprehensive literature review
- S&S conference July 2023
Giovanni L Bordone, Fellowship (FHEA)
Course Leader for Marketing MA
Email Giovanni